FYLO, The 5 DAY friend
For 36 countries, WaterAid has been able to provide over 50% of their population clean water. Unfortunately, there's one country who is still receiving less than 40% and that country is Papua New Guinea. In Papua New Guinea, the leading cause of death in children is under 5 years old.
Millennials in the USA don’t relate to a crisis until it’s right in front of their eyes.
On World Water Day we gave them a friend for just 5 days.
Social media announcement introducing Fylo and his adventures.
Fylo’s Facebook page transition to Water Is Life by WaterAid, where users can post their experiences and learnings with Fylo.
CW: Stephanie Vicari
AD: Myriam Manzanera