Copywriter. Conceptual Thinker. Lover of pizza.
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Date A Napkin User I Vanity Fair

DATE A NAPKIN USER

 How do you get people to give a crap about napkins?

Here’s a theory: people who buy napkins are better lovers because they care more. So we put our theory to the test by partnering up with Match.com and conducting a nationwide study. Turns out we were right. Thus, the #DateANapkinUser campaign kicked off.

Adweek, Creativity, The Drum, MediaPost, Dallas Observer, Ad Age

CD: Jeff Scardino

CW: Stephanie Vicari / AD: Filipe Nogueira

Agency: FIG