DATE A NAPKIN USER
How do you get people to give a crap about napkins?
Here’s a theory: people who buy napkins are better lovers because they care more. So we put our theory to the test by partnering up with Match.com and conducting a nationwide study. Turns out we were right. Thus, the #DateANapkinUser campaign kicked off.
Adweek, Creativity, The Drum, MediaPost, Dallas Observer, Ad Age