Copywriter. Conceptual Thinker. Lover of pizza.
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Google Lane


New York City's MTA suffers from delays on a daily basis, meanwhile its fares are increasing each year. Cycling is one of the most cost efficient lifestyles that an NYC commuter can take on. But due to heavy traffic & pedestrian jaywalkers New Yorkers don't think it's worth it. But, earning money trumps saving money.

Introducing Google Lane: A new addition to NYC bike lanes that rewards cyclists with special shop deals they can use to fit that expensive NYC lifestyle. 

We'll place sensor pods beside bike lanes throughout the city.

Deals are only activated when the rider passes through under the city's safe speed limit. 

Non-disruptive notifications will let them know that they earned their rewards, and for which shop.

CW: Stephanie Vicari

AD: Filipe Nogueira